Global Leaders Events (GLE) organise events that are platforms for the world’s leading political, strategic and business thinkers. Each speaker is instrumental in shaping today’s political and economic world.
GLE needed a professionally branded web portal that would be an online showcase for their events. They would use this to market their events worldwide.
GLE’s sales process relies on their sales teams calling individuals who express interest in the event online. It was therefore key to provide incentives to website visitors to share their contact details.
How EventAlpha worked for Global Leaders
Working with Global Leaders we tailored the EventAlpha system to let the team create and manage suitable incentives, such as downloads, which would encourage people to provide their contact details. To make the data capturing process as easy as possible we used an API to securely transfer the captured data from the website into their customer relationships management system (CRM).
Key Features
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Bespoke event web portal
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Pre-event sites
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Multi-Lingual sites
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Data integration with their CRM
“ The integration of our website databases with our own CRM has made our sales process so much smoother. It saves our sales team time that they can devote on speaking directly to potential customers instead of sorting out data.”
James Wight, Regional Marketing Manager
