Informa plc is the leading international event organiser of specialist academic, scientific, professional and business conferences. Informa has over 150 offices in more than 43 countries and employs 8,500 staff around the world. Informa needed a cost-effective way to set up and manage multiple event websites, each with their own branding and design requirements, across various departments.
How EventAlpha worked for Informa PLC
Using EventAlpha, a number of individually-branded event websites across multiple departments could be managed centrally by Informa’s in-house web team. Some adaptations to EventAlpha’s design and layout tools allowed the Informa web team to create website “themes”, letting them duplicate and modify designs for each event website: This kept the sites consistent, yet allowed for individual branding.
These features cut the need to source external web designers, vastly saving in costs. It also cut overheads by greatly cutting the website production time.
Key Features
- In-house website theme management
- Multiple event websites
- Comprehensive sponsor database
- Lead tracking
- Overhead cost reduction
“EventAlpha really streamlined our event production processes. We were able to create branded websites at a fraction of the cost.”
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